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That Trump ad is a nice example of what Biden should have done. The ad plays to feelings rather than logic. A subliminal feeling of discomfort or fear of one side (such as “socialist” Biden, even though there’s no evidence to support that) and a promise of security from the other side (even though they’ve actually let down millions of Americans) will trump (pardon... ;p) reasoning every time.

Not that reasoning isn’t important! Just saying, if the underlying feelings aren’t addressed, it won’t matter.

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If Biden’s win is sufficiently strong - and it’s starting to look that way - Trump and his blindly devout followers will become a lesser worry, although not to be dismissed. The more significant problem will be that the far better educated and experienced Republicans in government who supported Trump in the first place still have their own agenda and may get the power to carry it out and/or obstruct real progress. America does seem to be struggling in the right direction, but it may have a long way to go if Biden doesn’t get a Senate majority...?

I hope the best for them. It’s a very culturally and ethnically diverse country and it won’t be an easy task.

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