When branding goes bad
Turns out that having a big letter Z on your plane turns off customers in 2022.
Seems like only yesterday that “Q” was the most problematic letter of the alphabet. Now it’s “Z”, as a Japanese budget airline is finding out the hard way:
Despite being less than three years old, Japanese low-cost carrier Zipair Tokyo will be changing its logo to avoid confusion and potential conflict over its similarity with the Russian war symbol. Th…