The coming wave of remorseful anti-vaxxers

Some people are learning about COVID-19 the hard way.

I saw many anti-smoking public service announcements when I was a child. Most of them were forgettable, and a few so cringey they probably gave Imperial Tobacco Canada a whole new generation of smokers out of pure spite.

But there is one that did have a strong effect on me, and which I’ve never forgotten: Yul Brynner, in an ad recorded shortly before his death from cancer, beseeching viewers not to make the same mistake he made.