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Sports AI-ilstrated

Sports AI-ilstrated

The corpse of a once-great magazine has machines writing for it now.

Damian Penny's avatar
Damian Penny
Nov 28, 2023
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Sports AI-ilstrated
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I’m not sure what’s the more shocking part of this story: that Sports Illustrated has been using fake AI-generated writers and articles, or that Sports Illustrated still exists:

There was nothing in Drew Ortiz's author biography at Sports Illustrated to suggest that he was anything other than human.

"Drew has spent much of his life outdoors, and is excited to guide you through his never-ending list of the best products to keep you from falling to the perils of nature," it read. "Nowadays, there is rarely a weekend that goes by where Drew isn't out camping, hiking, or just back on his parents' farm."

The only problem? Outside of Sports Illustrated, Drew Ortiz doesn't seem to exist. He has no social media presence and no publishing history. And even more strangely, his profile photo on Sports Illustrated is for sale on a website that sells AI-generated headshots, where he's described as "neutral white young-adult male with short brown hair and blue eyes."

Ortiz isn't the only AI-generated a…

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