Shut up and take my magic internet money

We can get angry about the crypto bros trying to influence the election, or we can try to beat them at their own game.

The Trump “premium” watch story just gets better and better, doesn’t it?

But while the former president was busy hawking the timekeepers, he wouldn’t actually benefit from the sales, having negotiated a name, image, and likeness deal with a little known LLC from Wyoming. How else to explain the defiant fist-raised photo from his post-assassination-attempt in Butler, Pennsylvania—which, according to the Trump Watches marketing materials, will be etched on the back of Fight watch?

According to the Associated Press, though, TheBestWatchesonEarth LLC advertised a product it can’t deliver, as that image is owned by the 178-year-old news agency. This week, the AP told WIRED it is pursuing a cease and desist against the LLC, which is registered in Sheridan, Wyoming. (The company did not reply to a request for comment about the cease and desist letter.)

Evan Vucci, the AP’s Pulitzer Prize–winning chief photographer, took that photograph, and while he told WIRED he does not own the rights to that…