People who don't need "People" in print
If this magazine ends its print run, the medium is closer to death than I thought.
I knew print magazines were dying, but if People magazine - with a readership that skews older and which relies heavily on supermarket counter impulse purchases - goes online-only, the medium has really passed the point of no return:
People may scrap its weekly print edition as its new owner looks to slash costs — even as writers privately gripe that the magazine’s new editor looks to be an awkward fit for the celebrity-gossip icon, The Post has learned
Staffers at People — a 48-year-old fixture in grocery checkout lines, beauty salons and doctor’s offices known for its “Sexiest Man Alive” cover — are bracing for the magazine to go online-only after Dotdash Meredith, a unit of billionaire Barry Diller’s IAC, shuttered a slew of print publications, sources close to the situation said.
Those include Entertainment Weekly and the fashion glossy InStyle, which once oozed profit and was thick with advertising pages. …
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During the pandemic, People’s adv…
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