Rigid Thinking

Rigid Thinking

Share this post

Rigid Thinking
Rigid Thinking
People who don't need "People" in print

People who don't need "People" in print

If this magazine ends its print run, the medium is closer to death than I thought.

Damian Penny's avatar
Damian Penny
May 17, 2022
∙ Paid
2

Share this post

Rigid Thinking
Rigid Thinking
People who don't need "People" in print
Share
Larry Hagman | PEOPLE.com
I wrote in “Maggie Simpson” on my ballot.

I knew print magazines were dying, but if People magazine - with a readership that skews older and which relies heavily on supermarket counter impulse purchases - goes online-only, the medium has really passed the point of no return:

People may scrap its weekly print edition as its new owner looks to slash costs — even as writers privately gripe that the magazine’s new editor looks to be an awkward fit for the celebrity-gossip icon, The Post has learned

Staffers at People — a 48-year-old fixture in grocery checkout lines, beauty salons and doctor’s offices known for its “Sexiest Man Alive” cover — are bracing for the magazine to go online-only after Dotdash Meredith, a unit of billionaire Barry Diller’s IAC, shuttered a slew of print publications, sources close to the situation said.

Those include Entertainment Weekly and the fashion glossy InStyle, which once oozed profit and was thick with advertising pages. …

[…]

During the pandemic, People’s adv…

Keep reading with a 7-day free trial

Subscribe to Rigid Thinking to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Damian Penny
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share