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Jaguar doesn’t want to be Jaguar anymore

Jaguar doesn’t want to be Jaguar anymore

If you strip the famed car brand of its Britishness, what's the point of it?

Damian Penny's avatar
Damian Penny
Nov 21, 2024
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Jaguar doesn’t want to be Jaguar anymore
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Vintage Jaguar Print Ads - Airows

The British car industry, once the second-largest in the world, became terminally ill in the sixties and finally succumbed to its long sickness in the mid-2000s, when MG Rover went bankrupt and any storied British marques still remaining were taken over by foreign companies.

The people currently running Jaguar, that most storied and beloved of all UK car brands, just dug up the corpse and publicly desecrated it:

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